In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights.

The first film produced by Pixar with its Disney partnership, Toy Story (1995), with Jobs credited as executive producer, brought financial success and critical acclaim to the studio when it was released. Over the course of Jobs's life, under Pixar's creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), and Cars 2 (2011).