The Helles landing was made by the 29th Division (Major General Aylmer Hunter-Weston). The division landed on five beaches in an arc about the tip of the peninsula, named 'S', 'V', 'W', 'X' and 'Y' Beaches from east to west. On 1 May, the 29th Indian Brigade (including 1/6th Gurkha Rifles) landed, took and secured Sari Bair above the landing beaches and was joined by 1/5th Gurkha Rifles and 2/10th Gurkha Rifles; the Zion Mule Corps landed at Helles on 27 April.^[18] At 'Y' Beach, during the first engagement, the First Battle of Krithia, the Allies landed unopposed and advanced inland. There were only a small number of defenders in the village but lacking orders to exploit the position, the 'Y' Beach commander withdrew his force to the beach. It was as close as the Allies ever came to capturing the village as the Ottomans brought up a battalion of the 25th Regiment, checking any further movement.

The main landings were made at 'V' Beach, beneath the old Seddülbahir fortress and at 'W' Beach, a short distance to the west on the other side of the Helles headland. The covering force of Royal Munster Fusiliers and Hampshires landed from a converted collier, SS River Clyde, which was run aground beneath the fortress so that the troops could disembark along ramps. The Royal Dublin Fusiliers landed at 'V' Beach and the Lancashire Fusiliers at 'W' Beach in open boats, on a shore overlooked by dunes and obstructed with barbed wire. On both beaches the Ottoman defenders occupied good defensive positions and inflicted many casualties on the British infantry as they landed. Troops emerging one by one from sally ports on River Clyde were shot by machine-gunners at the Seddülbahir fort and of the first 200 soldiers to disembark, 21 men reached the beach.^[19]

The Ottoman defenders were too few to defeat the landing but inflicted many casualties and contained the attack close to the shore. By the morning of 25 April, out of ammunition and with nothing but bayonets to meet the attackers on the slopes leading up from the beach to the heights of Chunuk Bair, the 57th Infantry Regiment received orders from Kemal "I do not order you to fight, I order you to die. In the time which passes until we die, other troops and commanders can come forward and take our places". Every man of the regiment was either killed or wounded.^[20]

At 'W' Beach, thereafter known as Lancashire Landing, the Lancashires were able to overwhelm the defenders despite the loss of 600 casualties from 1,000 men. Six awards of the Victoria Cross were made among the Lancashires at 'W' Beach. A further six Victoria Crosses were awarded among the infantry and sailors at the 'V' Beach landing and three more were awarded the following day as they fought their way inland. Five squads of Ottoman infantry led by Sergeant Yahya distinguished themselves by repulsing several attacks on their hilltop position, the defenders eventually disengaging under cover of darkness. After the landings, so few men remained from the Dublin and Munster Fusiliers that they were amalgamated into The Dubsters. Only one Dubliner officer survived the landing, while of the 1,012 Dubliners who landed, just 11 survived the Gallipoli campaign unscathed.^[21] After the landings, little was done by the Allies to exploit the situation, apart from a few limited advances inland by small groups of men. The Allied attack lost momentum and the Ottomans had time to bring up reinforcements and rally the small number of defending troops.