In July 1958, the NAACP Youth Council sponsored sit-ins at the lunch counter of a Dockum Drug Store in downtown Wichita, Kansas. After three weeks, the movement successfully got the store to change its policy of segregated seating, and soon afterward all Dockum stores in Kansas were desegregated. This movement was quickly followed in the same year by a student sit-in at a Katz Drug Store in Oklahoma City led by Clara Luper, which also was successful.

Mostly black students from area colleges led a sit-in at a Woolworth's store in Greensboro, North Carolina. On February 1, 1960, four students, Ezell A. Blair Jr., David Richmond, Joseph McNeil, and Franklin McCain from North Carolina Agricultural & Technical College, an all-black college, sat down at the segregated lunch counter to protest Woolworth's policy of excluding African Americans from being served food there. The four students purchased small items in other parts of the store and kept their receipts, then sat down at the lunch counter and asked to be served. After being denied service, they produced their receipts and asked why their money was good everywhere else at the store, but not at the lunch counter.

The protesters had been encouraged to dress professionally, to sit quietly, and to occupy every other stool so that potential white sympathizers could join in. The Greensboro sit-in was quickly followed by other sit-ins in Richmond, Virginia; Nashville, Tennessee; and Atlanta, Georgia. The most immediately effective of these was in Nashville, where hundreds of well organized and highly disciplined college students conducted sit-ins in coordination with a boycott campaign. As students across the south began to "sit-in" at the lunch counters of local stores, police and other officials sometimes used brutal force to physically escort the demonstrators from the lunch facilities.