Upon Denham's death, Franklin returned to his former trade. In 1728, he set up a printing house in partnership with Hugh Meredith; the following year he became the publisher of a newspaper called The Pennsylvania Gazette. The Gazette gave Franklin a forum for agitation about a variety of local reforms and initiatives through printed essays and observations. Over time, his commentary, and his adroit cultivation of a positive image as an industrious and intellectual young man, earned him a great deal of social respect. But even after he achieved fame as a scientist and statesman, he habitually signed his letters with the unpretentious 'B. Franklin, Printer.'